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  1. Are there alternatives to Google AdSense for online advertising?

    November 18, 2012 by 80by15

    There are many alternatives to replace Google Adsense, but only few really works out with the same quality the Google Adsense give. Online advertising is very much trending today, so the use of such any applications in online advertising must be in good reputation. After doing some research, here are the top seven lists that I truly recommended.

    ▪ Adbrite

    What is Adbrite? It was an independent ad exchange that has more than 100 million U.S visitors and 300 million global visitors monthly. According to Wikipedia, it is an open platform for data providers and real time bidders. It does not give any automatic advertisement that is very annoying to viewers. It has also the same functions just like Google provides.

    ▪ Infolinks

    It is an online advertising network where enables bloggers and publishers to generate new revenue. According to Wikipedia, it supports a wide variety of ad products. They have over 100,000 publishers worldwide.  According to some sites, Infolinks has the finest payout rates. You can choose withdrawing your money from their variety of choices.

    ▪ Bidvertiser

    Bidvertiser solve the biggest problem in world of online advertising system, is that where your ads will go. You can bid against another advertiser for the position and location of your advertisement. With that solution, you know where your advertisements go, and also you can choose what kind of viewers you want for your advertisement.

    ▪ Chitika

    Chitika provides and lets your advertisement go to over 100,000 websites for you to connect to your targeted online consumers and also looking for you. It also displays targeted, mobile and local ads that are suited to your audience’s interests, and you earn revenue. According to Chitika itself, they are catering a staggering four billion targeted ads each month to a network of 200,000 web sites.

    ▪ Clicksor

    It offers a selection where they target blogs and displays your advertisement in clickable text and in contextual online advertising banners for you to get easy money. They ensure that your advertisements will come to right audience and viewers. It provides safe ads appearing on approved sites, marketing results so you would know how many viewers you have and if your efforts are going into something. It also provides maximum campaign performance by using of latest advertising technologies.

    ▪ Kontera

    It provides different kinds of advertising such as mobile advertising, display advertising and social advertising. They are proud with their Content Activation Platform. What is it? Kontera is updated to all trends in the world, so with that information, they provide actionable insights and activate ideal brand supporting content in display, mobile and social advertising.

    ▪ Eclicks

    Eclicks provides an increase in your website traffic thus lets your advertisements be distributed to thousands of websites, portals and search engines. They also have been renowned in Pay-Per-Click.

    With these alternatives, your online advertising is much secured. All targeted audience will come to you. You don’t need to worry if these are scams because they are not. Invest a little money and earn big!

    Category Advertising | Tags: | No Comments

  2. Difference between Traditional Media and Social Media

    August 10, 2012 by 80by15

    First of all, what is a media? It is the way of communicating to people. It is a tool for delivering and giving information. Let’s define now traditional media.

    Using of television, radio telecommunication, newspaper, magazines, books, printed photos, tapes are traditional media. These are the fragile types of media.  It is the old form of communicating with people. In the early years, traditional media influences everything. Even one of your family members or friends have been influenced what he or she saw and hear from this kind of media. What is the advantage of the old media?

    ▪ Easy to Remember

    What do we mean by easy to remember? People’s minds remember something easily if they see or hear what is on the news in their everyday lives.

    ▪ Tangible

    This is something social media can’t beat. Old media uses hard materials to work such as television, radio and papers. Usually, this kind of media is everywhere so it is very easy to remember just like we tackled from the first advantage.

    ▪ More viewers

    The more viewers you have, the more customers/client you get. This is one of the most advantages of old media. Even though it’s old, it is the most effective form of advertising.

    ▪ Sense of being old

    Why? Most people in the world would still prefer traditional media. People prefer a media that can be easily seen in things around in their houses.

    ▪ Quality

    The quality is controlled before broadcasting or published. The quality is much better than social media.

    What are now the disadvantages?

    ▪ Expensive

    Advertising in traditional media is very costly. It also takes time and large amount of money to make an advertisement. Televisions (LCD T.V) are very costly that an average family can’t provide.

    ▪ One way communication

    You can’t give an opinion to what you’ve seen or heard in television or radio. You, being a viewer just accept what you see. You can’t post what your thoughts are.

    ▪ Effectiveness of trends

    The effectiveness of trends of traditional media is very low. According to surveys, more people who exhibits their talents in social media such as Youtube or Facebook tends to be more famous than people who exhibits in talent shows.

     

    If traditional media is something you can touch like t.vs and radios, social media is a software media. The examples are social networking sites such as Facebook, Twitter, Youtube and Instagram, blogs, internet forums.

    Advantages:

    ▪ Reasonable

    Advertising and promoting business in social media is free of charge unlike in old media. It is also very cheap if it you want some advance promotion.

    ▪ Two-way communication

    Unlike in traditional media, social media lets its viewer to give opinion, suggestions to what social media gave. For example, celebrities can now communicate with their fans easily.

    ▪ Large Library

    Everything you need to know is on the internet. It’s like a huge library that you can easily browse and search easily.

    Disadvantages:

    ▪ Non reliable

    Always remember not all things you see in the social media are true. Examples are fake accounts in all social networking sites. And also not all information given on the net was true.

    ▪ Protection

    If you are a writer and you want to publish your work in the net, your work is vulnerable to plagiarism. Social media can also harm or damage the reputation you’ve made.

    ▪ Consumes large amount of time

    Staying on the internet is time consuming than traditional media. You don’t realize while you enjoy staying on the internet, the time flies by.

    Category Media | Tags: | No Comments

  3. Marketing Strategies that work well for Small Businesses

    March 2, 2012 by 80by15

         There are different kinds of marketing strategy you can search in the internet, but only few works. So, we will introduce a marketing strategy were it will be really effective for your starting business.

     

    ▪ Use of Social Networking Sites

    Today, almost one billion are active in Facebook as of September 2012, according to various surveys. Many have been using Facebook because of its very fast communication with friends, colleagues and families. In a small business, this is a very good strategy for endorsing and advertising. It is free when using the features of these social networking sites, so it’s a plus factor. Transactions made easy. Communicating with your clients/ customers in these sites is easy. Messaging and Calling has been optimized for easy transactions. You can also endorse your products with pictures. A customer will not be convinced in buying your items with pure text, so it’s recommended to use pictures in these networking sites.

     

    ▪ Participating in Various Events

    This may be old, but participating in events in your local areas gets more customers. Just like if you’re selling goods such as drinks, food or apparel, this strategy will help. Selling drinks and food in an event in school lets students to taste your goodies. Even after the event has ended, if the liked your food or drink, they will come to find your store. This applies to all kind of businesses. If customers find your goodies/ product very satisfactory, they will come for more.

     

    ▪ Referral Marketing

    The more friends you have the more chances your business will grow. Get help from them. Because of them your business may expand and get more clients. If one of your friend’s friends needs something that you have in your business and they referred you, this will be called referral. According to surveys, customers that are referred are more loyal and more profitable than any other customers. This kind of marketing strategy is highly recommended. Always be nice to your first time customers because they usually are the ones that refer.

    ▪ Promote with your affiliated businesses

    This kind of marketing strategy is done in joining with other business. For example, your business for example is food catering, and then your friend’s business is wedding arrangement. By that friend, he will endorse your business as the food caterer in the wedding he is arranging. This marketing strategy is very useful for first time businessmen.

    ▪ Make a survey!

    This will help first time businessmen to know what people really want. This is a must do strategy. It lets you define the common problem and solve the existing problem in the same business. If you know the problem, you’ll have more strategy how to counter attack it.

    ▪ Make a unique name

    Naming a business is very hard but also very important. The name reflects what your business is. The name can be pleasant the ears when heard. The name can be also very unique that anyone who sees or hear it will be curious and will come to you. But always remember, when naming, it should be easily remembered by customers. This is also very important in marketing strategy.

    Category Marketing | Tags: | No Comments

  4. How to use branding for your new company

    February 14, 2012 by 80by15

    WHAT is Branding?

    Let’s define branding. Branding is a naming a company or a business by a mark, logo, design or any other types that defines the seller’s goods and/or services. It serves as a distinction and makes a difference of your brand new company among your competitors.

    WHY Branding is important?

    This is very important for business. This will make your brand new company remembered by your viewers. Proper branding may result to larger sales.

    HOW to Use Branding?

    There are 10 ways to use branding for your brand new company.

    ▪ Naming

    Name that represents the company. For example, when it comes to soft drinks/ soda, what company is on your mind? There are two big names, Coca-Cola and Pepsi. See to it that when naming, one word name is very effective other more than three word names.

    ▪ Logo

    Proper logo is also a branding. Right logo to the right company will always be remembered. For example, the name of the company that Steve Jobs co-founded and being the CEO of it is Apple, Inc. By its name, the logo they used is also an apple. It’s easy to remember.

    ▪ Catchy Phrase

    Another one is the phrases used for the company. For example, the company LG Corporation used also its two letter name and it’s “Life’s Good”.

    ▪ Graphics

    Lettering design of one’s name is important. It represents the uniqueness of the company and no other businesses can use it. Just like the company Nestlé S.A., they have their unique lettering that only them can use it.

    ▪ Shapes

    When it comes to your products, unique shape of your goods is also important for your brand new company. It represents the creativeness that your company brings. For example, Coca-Cola and Pepsi bottles are different in shapes and sizes.

    ▪ Sounds

    Most people when they hear something, it will always play in their heads. So this strategy in branding is very effective. Making a short song for your company, like in cell phone companies, when you hear a phone ringing in their default ring tone, you’ll know what brand it is.

    ▪ Scents

    This branding is mostly to colognes and perfume companies. The uniqueness of the scents of these products tells only to people which are better. Once they used it, they know what to buy after they consumed what they bought.

    ▪ Tastes

    This branding applies to all food makers in the world, even the side street food vendors. Just like the scent, people will buy to you if the food you sell is better than any other food sellers. For example, the taste of chicken of KFC and McDonald’s are different from each other.

    All mentioned above was very effective when branding. This branding is important for brand new company that lets your business unique and the quality of your goods are different among others. Always remember that when branding, always use easy characters for consumers around the world always remembers your business.

    Category Branding | Tags: | No Comments

  5. 7 tips to improve a graphic designer

    January 19, 2012 by 80by15

     

     

     

     

     

     

     

    ▪ Imagination

    First of all, what is the basic need to be a graphic designer? It’s imagination. So the first tip is to expand your imagination! Imagination is important if you want to improve your skills in graphic designing. It is one of the fundamentals that a “graphic designer must possess”. Expanding imagination is easy. One must find inspiration from what you see, hear, smell and touch. For example, go to places where there are exhibits like paintings. You can also get such ideas to other designs from your co-graphic designers in the web.

    ▪ Creativity

    Being a graphic designer, one must know creativity. Creativity greatly improves the skill of one. It lets your imagination compile all things you’ve seen and create new ideas. How to improve creativeness of a person? It’s a step by step procedure where all you imagined will be one. It’s just like making a collage, you combine all ideas you gather and create a new picture.

    ▪ Compare

    Another tip is to check old designs and help other’s design. Just like in writing, you also get inspirations from other writings. You get new ideas in making one, but remember, don’t plagiarize. It greatly improves the skill of a graphic designer. Try to improve your past designs and check what it lacks. Check someone’s design and use your creativeness what they need to improve to their designs.

    ▪ Save and collect

    Always save your items. All your past projects, samples etc. It will help you when you need inspirations in such other projects. It will improve your creativeness once you see it again. Being a graphic designer, it will help you boost your eagerness and inspiration to work.

    ▪ Learn from others

    Read some information to other people. Ask your friends. You will learn what other people think. You can get an idea from it. You will learn what they want. In that case, it will be much easier to imagine and create an idea to the needs and wants of your clients. Reading some blogs, getting info from social networking sites will greatly help. Uploading your designs in social sites will help you because your friends, colleagues can give comments and suggestions to your designs.

    ▪ Workshops and seminars

    If you have time, you can go to seminars where they also give great ideas. It is also important because you can meet other graphic designers and you can exchange information. You can show your designs there and other designers like you can give ideas about your canvass. It is also a great opportunity for you to get clients there. Attend some design workshops and classes. It will improve all your skills, including the first two tips I’ve given, imagination and creativity.

    ▪ Discover new things!

    Lastly, Learn new things! Don’t focus in designing. The world is full of creativeness and inspiration. By other things you learn, you gain something new. There are other passions just like music, travel, cooking. By these other hobbies and interests, it’ll help your imagination expand. It will also help you being a graphic designer to gain confidence in yourself.

    Category Graphic Design | Tags: | No Comments