There are different kinds of marketing strategy you can search in the internet, but only few works. So, we will introduce a marketing strategy were it will be really effective for your starting business.
▪ Use of Social Networking Sites
Today, almost one billion are active in Facebook as of September 2012, according to various surveys. Many have been using Facebook because of its very fast communication with friends, colleagues and families. In a small business, this is a very good strategy for endorsing and advertising. It is free when using the features of these social networking sites, so it’s a plus factor. Transactions made easy. Communicating with your clients/ customers in these sites is easy. Messaging and Calling has been optimized for easy transactions. You can also endorse your products with pictures. A customer will not be convinced in buying your items with pure text, so it’s recommended to use pictures in these networking sites.
▪ Participating in Various Events
This may be old, but participating in events in your local areas gets more customers. Just like if you’re selling goods such as drinks, food or apparel, this strategy will help. Selling drinks and food in an event in school lets students to taste your goodies. Even after the event has ended, if the liked your food or drink, they will come to find your store. This applies to all kind of businesses. If customers find your goodies/ product very satisfactory, they will come for more.
▪ Referral Marketing
The more friends you have the more chances your business will grow. Get help from them. Because of them your business may expand and get more clients. If one of your friend’s friends needs something that you have in your business and they referred you, this will be called referral. According to surveys, customers that are referred are more loyal and more profitable than any other customers. This kind of marketing strategy is highly recommended. Always be nice to your first time customers because they usually are the ones that refer.
▪ Promote with your affiliated businesses
This kind of marketing strategy is done in joining with other business. For example, your business for example is food catering, and then your friend’s business is wedding arrangement. By that friend, he will endorse your business as the food caterer in the wedding he is arranging. This marketing strategy is very useful for first time businessmen.
▪ Make a survey!
This will help first time businessmen to know what people really want. This is a must do strategy. It lets you define the common problem and solve the existing problem in the same business. If you know the problem, you’ll have more strategy how to counter attack it.
▪ Make a unique name
Naming a business is very hard but also very important. The name reflects what your business is. The name can be pleasant the ears when heard. The name can be also very unique that anyone who sees or hear it will be curious and will come to you. But always remember, when naming, it should be easily remembered by customers. This is also very important in marketing strategy.