▪ Adbrite

What is Adbrite? It was an independent ad exchange that has more than 100 million U.S visitors and 300 million global visitors monthly. According to Wikipedia, it is an open platform for data providers and real time bidders. It does not give any automatic advertisement that is very annoying to viewers. It has also the same functions just like Google provides.

▪ Infolinks

It is an online advertising network where enables bloggers and publishers to generate new revenue. According to Wikipedia, it supports a wide variety of ad products. They have over 100,000 publishers worldwide.  According to some sites, Infolinks has the finest payout rates. You can choose withdrawing your money from their variety of choices.

▪ Bidvertiser

Bidvertiser solve the biggest problem in world of online advertising system, is that where your ads will go. You can bid against another advertiser for the position and location of your advertisement. With that solution, you know where your advertisements go, and also you can choose what kind of viewers you want for your advertisement.

▪ Chitika

Chitika provides and lets your advertisement go to over 100,000 websites for you to connect to your targeted online consumers and also looking for you. It also displays targeted, mobile and local ads that are suited to your audience’s interests, and you earn revenue. According to Chitika itself, they are catering a staggering four billion targeted ads each month to a network of 200,000 web sites.

▪ Clicksor

It offers a selection where they target blogs and displays your advertisement in clickable text and in contextual online advertising banners for you to get easy money. They ensure that your advertisements will come to right audience and viewers. It provides safe ads appearing on approved sites, marketing results so you would know how many viewers you have and if your efforts are going into something. It also provides maximum campaign performance by using of latest advertising technologies.

▪ Kontera

It provides different kinds of advertising such as mobile advertising, display advertising and social advertising. They are proud with their Content Activation Platform. What is it? Kontera is updated to all trends in the world, so with that information, they provide actionable insights and activate ideal brand supporting content in display, mobile and social advertising.

▪ Eclicks

Eclicks provides an increase in your website traffic thus lets your advertisements be distributed to thousands of websites, portals and search engines. They also have been renowned in Pay-Per-Click.

With these alternatives, your online advertising is much secured. All targeted audience will come to you. You don’t need to worry if these are scams because they are not. Invest a little money and earn big!

The post Are there alternatives to Google AdSense for online advertising? appeared first on Design, Advertising, Marketing, Media and Branding News.

First of all, what is a media? It is the way of communicating to people. It is a tool for delivering and giving information. Let’s define now traditional media.

Using of television, radio telecommunication, newspaper, magazines, books, printed photos, tapes are traditional media. These are the fragile types of media.  It is the old form of communicating with people. In the early years, traditional media influences everything. Even one of your family members or friends have been influenced what he or she saw and hear from this kind of media. What is the advantage of the old media?

▪ Easy to Remember

What do we mean by easy to remember? People’s minds remember something easily if they see or hear what is on the news in their everyday lives.

▪ Tangible

This is something social media can’t beat. Old media uses hard materials to work such as television, radio and papers. Usually, this kind of media is everywhere so it is very easy to remember just like we tackled from the first advantage.

▪ More viewers

The more viewers you have, the more customers/client you get. This is one of the most advantages of old media. Even though it’s old, it is the most effective form of advertising.

▪ Sense of being old

Why? Most people in the world would still prefer traditional media. People prefer a media that can be easily seen in things around in their houses.

▪ Quality

The quality is controlled before broadcasting or published. The quality is much better than social media.

What are now the disadvantages?

▪ Expensive

Advertising in traditional media is very costly. It also takes time and large amount of money to make an advertisement. Televisions (LCD T.V) are very costly that an average family can’t provide.

▪ One way communication

You can’t give an opinion to what you’ve seen or heard in television or radio. You, being a viewer just accept what you see. You can’t post what your thoughts are.

▪ Effectiveness of trends

The effectiveness of trends of traditional media is very low. According to surveys, more people who exhibits their talents in social media such as Youtube or Facebook tends to be more famous than people who exhibits in talent shows.

If traditional media is something you can touch like t.vs and radios, social media is a software media. The examples are social networking sites such as Facebook, Twitter, Youtube and Instagram, blogs, internet forums.

Advantages:

▪ Reasonable

Advertising and promoting business in social media is free of charge unlike in old media. It is also very cheap if it you want some advance promotion.

▪ Two-way communication

Unlike in traditional media, social media lets its viewer to give opinion, suggestions to what social media gave. For example, celebrities can now communicate with their fans easily.

▪ Large Library

Everything you need to know is on the internet. It’s like a huge library that you can easily browse and search easily.

Disadvantages:

▪ Non reliable

Always remember not all things you see in the social media are true. Examples are fake accounts in all social networking sites. And also not all information given on the net was true.

▪ Protection

If you are a writer and you want to publish your work in the net, your work is vulnerable to plagiarism. Social media can also harm or damage the reputation you’ve made.

▪ Consumes large amount of time

Staying on the internet is time consuming than traditional media. You don’t realize while you enjoy staying on the internet, the time flies by.

The post Difference between Traditional Media and Social Media appeared first on Design, Advertising, Marketing, Media and Branding News.

▪ Use of Social Networking Sites

Today, almost one billion are active in Facebook as of September 2012, according to various surveys. Many have been using Facebook because of its very fast communication with friends, colleagues and families. In a small business, this is a very good strategy for endorsing and advertising. It is free when using the features of these social networking sites, so it’s a plus factor. Transactions made easy. Communicating with your clients/ customers in these sites is easy. Messaging and Calling has been optimized for easy transactions. You can also endorse your products with pictures. A customer will not be convinced in buying your items with pure text, so it’s recommended to use pictures in these networking sites.

▪ Participating in Various Events

This may be old, but participating in events in your local areas gets more customers. Just like if you’re selling goods such as drinks, food or apparel, this strategy will help. Selling drinks and food in an event in school lets students to taste your goodies. Even after the event has ended, if the liked your food or drink, they will come to find your store. This applies to all kind of businesses. If customers find your goodies/ product very satisfactory, they will come for more.

▪ Referral Marketing

The more friends you have the more chances your business will grow. Get help from them. Because of them your business may expand and get more clients. If one of your friend’s friends needs something that you have in your business and they referred you, this will be called referral. According to surveys, customers that are referred are more loyal and more profitable than any other customers. This kind of marketing strategy is highly recommended. Always be nice to your first time customers because they usually are the ones that refer.

▪ Promote with your affiliated businesses

This kind of marketing strategy is done in joining with other business. For example, your business for example is food catering, and then your friend’s business is wedding arrangement. By that friend, he will endorse your business as the food caterer in the wedding he is arranging. This marketing strategy is very useful for first time businessmen.

▪ Make a survey!

This will help first time businessmen to know what people really want. This is a must do strategy. It lets you define the common problem and solve the existing problem in the same business. If you know the problem, you’ll have more strategy how to counter attack it.

▪ Make a unique name

Naming a business is very hard but also very important. The name reflects what your business is. The name can be pleasant the ears when heard. The name can be also very unique that anyone who sees or hear it will be curious and will come to you. But always remember, when naming, it should be easily remembered by customers. This is also very important in marketing strategy.

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WHAT is Branding?

Let’s define branding. Branding is a naming a company or a business by a mark, logo, design or any other types that defines the seller’s goods and/or services. It serves as a distinction and makes a difference of your brand new company among your competitors.

WHY Branding is important?

This is very important for business. This will make your brand new company remembered by your viewers. Proper branding may result to larger sales.

HOW to Use Branding?

There are 10 ways to use branding for your brand new company.

▪ Naming

Name that represents the company. For example, when it comes to soft drinks/ soda, what company is on your mind? There are two big names, Coca-Cola and Pepsi. See to it that when naming, one word name is very effective other more than three word names.

▪ Logo

Proper logo is also a branding. Right logo to the right company will always be remembered. For example, the name of the company that Steve Jobs co-founded and being the CEO of it is Apple, Inc. By its name, the logo they used is also an apple. It’s easy to remember.

▪ Catchy Phrase

Another one is the phrases used for the company. For example, the company LG Corporation used also its two letter name and it’s “Life’s Good”.

▪ Graphics

Lettering design of one’s name is important. It represents the uniqueness of the company and no other businesses can use it. Just like the company Nestlé S.A., they have their unique lettering that only them can use it.

▪ Shapes

When it comes to your products, unique shape of your goods is also important for your brand new company. It represents the creativeness that your company brings. For example, Coca-Cola and Pepsi bottles are different in shapes and sizes.

▪ Sounds

Most people when they hear something, it will always play in their heads. So this strategy in branding is very effective. Making a short song for your company, like in cell phone companies, when you hear a phone ringing in their default ring tone, you’ll know what brand it is.

▪ Scents

This branding is mostly to colognes and perfume companies. The uniqueness of the scents of these products tells only to people which are better. Once they used it, they know what to buy after they consumed what they bought.

▪ Tastes

This branding applies to all food makers in the world, even the side street food vendors. Just like the scent, people will buy to you if the food you sell is better than any other food sellers. For example, the taste of chicken of KFC and McDonald’s are different from each other.

All mentioned above was very effective when branding. This branding is important for brand new company that lets your business unique and the quality of your goods are different among others. Always remember that when branding, always use easy characters for consumers around the world always remembers your business.

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